The given theme for all projects was "simplicity." All students were required to choose a topic related to this theme, then conduct extensive research, define an appropriate target audience, and design a complete product.

A small town is inherently simplistic in form compared to bustling city life, and Golden compared to nearby Denver is an excellent example of this comparison.

The base concept for this site is explained in About : This Site's Concept. I spent several weeks researching the void and possible solutions to the problem that I uncovered in the travel industry's marketing efforts. Research showed that the target audience for this type of travel web site has a highspeed Internet connection running on Windows Internet Explorer, so this site is catered to their higher end specificaitons, yet does not ignore the needs of lower end users.