for some reason unbeknownst to me, but of course I must find out what it is, and therefore I contribute my own body to this people jam. The crowd started to disperse as I walked into it and I realized there were two girls in the center handing out beer labels. I took one and overheard someone say that these were tickets. Mine was a Zima label, which surprised me because I only know of this place as the Coors Brewery.

I had no idea what to do next, other than to wander around this massive room like

everyone else was. This room was so large that it held at least 100 people with plenty of space to spare. A mini-museum lined one wall with old memorabilia and a timeline of Coors events. After about 10 minutes of looking at these items, an announcement was made on a loudspeaker for anyone with a certain label (for example Molson Light) to take a seat in the area around a certain color of flower arrangement. (On the tour you find out that the flowers in thee arrangements are grown in a greenhouse on the property that is fueled in some way by an industrial waste byproduct.)